As seen in: Freshwater Cleveland, Photo by Bob Perkoski

Steadfast Clevelanders have never been subtle about declaring their allegiance for their hometown. For years, prominent t-shirt company BCTZ has commanded us to “Defend Cleveland,” while screen printing institution Daffy Dan has been reminding us that “You’ve Got to be Tough.” And don’t get us started on the never-ending stream of sports-themed apparel.

But even the most nearsighted among us can see that things are different these days. There is a tidal wave of fresh businesses that flaunt the city through an assortment of Cleveland-themed apparel and products or by integrating the city name right into their company’s branding.

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