Cleveland Invents a New Bagel, Hits New York With Schmear Campaign
As seen on the front page of the Wall Street Journal
CLEVELAND—New Yorkers are brash champions of their bagels. Montrealers politely insist theirs are best. But there may be a bagel that is better than both in a place that isn’t used to bragging about itself: Cleveland.
The bagel comes from the kitchen of the Cleveland Bagel Co., which is barely a kitchen at all. It is the backroom of a local pasta shop. That is where 300 dozen bagels are rolled every week by a former warehouse employee and a software executive without any hint of experience.